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The web site lud.lakeheadu.ca had the following in the web page, "Monday, August 10, 2015." We noticed that the webpage stated " Enrolment Services - Academic Advising, Records and Registration." It also said " Fall 2015Winter 2016 Course Registration. Coming back to Lakehead University in the Fall? Monday, August 10, 2015. REMINDER Payment for 2015FW registration is due on Monday, August 17, 2015. Fall Term Fee is due on August 17, 2015. Option A - FULL Payment by August 17, 2015. Option B - 1st Installment by August 17, 2015 see Schedule of Academic Fees." The header had myInfo as the highest ranking optimized keyword. This keyword is followed by lakehead university, lakehead, and university which isn't as urgent as myInfo. The other words lud.lakeheadu.ca used was thunder bay. ontario is included but could not be seen by search engines.